by Jeff Slater | Feb 14, 2012 | Uncategorized
Say hello to Lacinato Kale Most of us think about salad as cold and crisp.I’m a big fan of taking something traditional and find a way to do the opposite of what is expected- as long as it tastes great. This idea came from something my wife loves to make and...
by Jeff Slater | Feb 11, 2012 | Uncategorized
Swanson Fried Chicken DinnerWhen I drive home from work, I like to use the 25 to 30 minute commute to catch up with my Mom. It is a nice transition from the drumbeat of work to stories about drum sticks and chicken legs. Perhaps I should explain.During my drive home,...
by Jeff Slater | Feb 8, 2012 | Marketing Advice
As a marketing professional addicted to understanding consumer behavior, I am fascinated by the critical importance of segmentation. If your category is a pie, which slice are you focused on? If you ask a question about what consumers think, you better be certain...
