by Jeff Slater | Mar 7, 2012 | Uncategorized
I don’t think we praise our favorite toasted products enough.On a recent trip to the Teeter Totter (Harris Teeter), I was on a mission to get Thomas’ English Muffins (Honey Whole Wheat) for my daughter Fanny. She we returning from living in LA and coming home for a...
by Jeff Slater | Mar 4, 2012 | Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publication in the 1970’s when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Feb 29, 2012 | Uncategorized
Car marketing metaphors used to drive me crazy.A Chevrolet Bel Air Coupe from around 1957Over many years, I started to see a pattern of how often marketing and general management professionals would talk about cars as a stand-in for marketing activities. I don’t...
