by Jeff Slater | Oct 14, 2013 | Uncategorized
Painting by Alexa MeadeIn college, I studied art history. I loved color, light and line. But most of all I loved studying the various periods in art history where the rules change. Suddenly in the 19th being able to accurately...
by Jeff Slater | Oct 10, 2013 | Uncategorized
When you take on the challenge and responsibility for marketing, one of the most important lessons is to learn how to think counter intuitively.What exactly does that mean? A counter intuitive thinker is seeing things contrary to convention. If everyone is selling...
by Jeff Slater | Oct 7, 2013 | Uncategorized
What happens when you come into a new industry as an outsider? You bring something incredibly valuable that marketing professionals crave. You don’t know the rules. You aren’t buying all the category organizing principles. You want to test new ideas in...
