What Music Can Teach Marketers

You are sitting at a restaurant, a bar or a store. Suddenly a song comes over the speakers and connects with you with an emotion or a special memory. A switch is turned on. It is as if the feelings between the song and your heart merge. The connection is visceral and...
Entrepreneur on Fire – My Interview

Entrepreneur on Fire – My Interview

John Lee Dumas – Entrepreneur on Fire I am excited to be a guest on a very popular podcast called Entrepreneur on Fire. John Lee Dumas, the host started these interview series about 2 years ago and it is one of the top rated business podcasts in the iTunes...
Sandwich Marketing

Sandwich Marketing

Do you really understand your customer’s needs?One of the simplest forms of market research that I know is called lunch. It isn’t an overwhelmingly complex strategy and it doesn’t involve thousands of dollars. Here is how it works and yes, it is...