by Jeff Slater | Sep 12, 2021 | Branding Issues
There is no shortage of articles about branding. My goal as a guest blogger on The Marketing Sage Blog is not to add to the noise. The very core of a brand identity is about positioning and standing out among the noise. I have seen too many organizations go about...
by Jeff Slater | Sep 9, 2021 | Marketing Advice
What is the benefit when a company’s executive leadership team is fully aligned and no one is lost off course? Executive teams set strategies for a company. They agree on the critical fundamentals of the target, what segment will focus on...
by Jeff Slater | Sep 7, 2021 | Marketing Advice
When you work in a business, you get so close to the language, cadence, and internal pressures, that you can miss what customers say. You listen with a filter based on your needs – growth, revenue, hitting budget. From my experience, independent stakeholder interviews...
