by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
by Jeff Slater | Nov 11, 2021 | Marketing Advice
What value do middle managers play in large corporations? Are they indespensible? Could you manage without them? Corporate Rebel shares amazing stories about companies that have used alternative management approaches to grow and build successful businesses. Their...
by Jeff Slater | Nov 9, 2021 | Marketing Advice
Complexity bias is a hard idea to understand. I can’t remember a time when I didn’t prefer the simple to the complex. Teachers or business leaders who could break down an idea into simple terms or useful metaphors made it easier to learn. When I...
