by Jeff Slater | Dec 26, 2021 | Marketing Advice
Influencer marketing is not a new concept; various brands have used it to connect with their audience, grow their online footprint, and boost sales. While influencer marketing campaigns offer an impressive return on investment (ROI), you might have the possible fear...
by Jeff Slater | Dec 23, 2021 | Marketing Advice
Have you ever gotten one of these super helpful LinkedIn inmails that wasn’t super helpful? Dear New LinkedIn Connection named Jeff, Thanks for accepting my invitation to connect on LinkedIn. I want to see if you are available to speak to me right now so that I...
by Jeff Slater | Dec 21, 2021 | Marketing Start Ups
About a year ago, a man named Fred reached out to me through a mutual acquaintance for help to market his regular barbeque grill. Regular was his word. What’s a regular grill? I asked, “you know, like other grills.” I don’t typically work with...