by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
by Jeff Slater | Nov 28, 2021 | Marketing Advice
Nothing communicates value like price. A price signals how you frame the quality of your product or service to fit with your target audience’s expectations. Study after study tells the same story repeatedly about pricing expectations and can signal value with a few...
by Jeff Slater | Nov 25, 2021 | Marketing Advice
Why do companies need brand standards and a brand sherrif? Fonts and color matter. When you don’t have brand consistency, your image can slowly slip away. Suddenly, people take liberty with a logo or a message. That’s a problem. A big problem. Graphic designer Mostafa...
