by Jeff Slater | Dec 16, 2021 | Marketing Advice
Wanted: New clients who need help with their marketing or branding challenges. Must be willing to listen and be open to fresh perspectives and advice on how to profitably grow revenue. Problems To Be Solved: I worked best with the business owners, CEOs, President, and...
by Jeff Slater | Dec 14, 2021 | Marketing Advice
A client shared their total marketing budget with me last month, and I found that they spend over 90% of it on new customer acquisition. I asked them why they don’t have more balance investing in their existing customers equal to new ones. Their response –...
by Jeff Slater | Dec 12, 2021 | Marketing Advice
I don’t know that I ever met anyone who enjoyed firing someone who worked for them. Firing people is a dreadful experience, yet it is also essential for a marketing professional to understand. When you fire someone from your team, you reinforce to your other...
by Jeff Slater | Dec 9, 2021 | Personal Stories
A Personal Reflection I’m fortunate. My 94-year-old Mom Bea still lives in the same New Jersey home that I grew up in when I was a kid. As Yogi Berra said, it’s Déjà vu all over again. On a recent visit, I found myself doing some work in my dad, Jack...
by Jeff Slater | Dec 7, 2021 | Marketing Advice
In my consulting practice, I do a lot of discovery interviews with owners and employees. I peel back the layers of the onion to reveal the essence of the challenges they face. As an outsider, I can view their situation without the bias and employees tend to have in...
