by Jeff Slater | Dec 28, 2021 | Marketing Advice
How can you market information when the subject is taboo? McCann Erickson, an advertising and marketing agency, was presented with this challenge to help teach women how to do breast exams in a country where the subject is banned. The problem – they can’t...
by Jeff Slater | Dec 26, 2021 | Marketing Advice
Influencer marketing is not a new concept; various brands have used it to connect with their audience, grow their online footprint, and boost sales. While influencer marketing campaigns offer an impressive return on investment (ROI), you might have the possible fear...
by Jeff Slater | Dec 23, 2021 | Marketing Advice
Have you ever gotten one of these super helpful LinkedIn inmails that wasn’t super helpful? Dear New LinkedIn Connection named Jeff, Thanks for accepting my invitation to connect on LinkedIn. I want to see if you are available to speak to me right now so that I...
by Jeff Slater | Dec 21, 2021 | Marketing Start Ups
About a year ago, a man named Fred reached out to me through a mutual acquaintance for help to market his regular barbeque grill. Regular was his word. What’s a regular grill? I asked, “you know, like other grills.” I don’t typically work with...
by Jeff Slater | Dec 19, 2021 | Marketing Advice
I am in the sage marketing advice business, providing my suggestions, recommendations, and ideas to clients all day long. I summed up 22 of the major themes that emerge repeatedly that may be of help to you in 2022. I’m so appreciative of the thousands of...
