by Jeff Slater | Feb 10, 2022 | Marketing Advice
Using Customer Data Using customer data to inform marketing decisions, aka “data-driven marketing,” can make or break your business. With a clear understanding of collecting and analyzing customer data, you’re well-equipped to generate actionable...
by Jeff Slater | Feb 8, 2022 | Marketing Advice
Guest Blog Post By: Mark Friedman, President, Details Interactive and host of The Marketing Playbook Podcast, Mark is an expert in e-commerce marketing. I started my consulting practice, Details Interactive, 12 years ago. It was the first time that I did not have...
by Jeff Slater | Feb 6, 2022 | Branding Issues
What’s Your Brand’s Voice? Does your brand need to recalculate its tone of voice? And what is a brand’s voice, anyway? Some brands are so severe, corporate, and soulless – it’s a bit cringeworthy. When you read the copy on a website or a...
by Jeff Slater | Feb 3, 2022 | Advertising, Marketing Advice
Marketing Needs To Start a Conversation Marketing is all about telling the qualities, characters, and utilization of your products in a manner that the target audience could relate to them. Simply put, how can you create a marketing strategy that begins a...
by Jeff Slater | Feb 1, 2022 | Marketing Advice
Smart goals and heart goals Goals contribute to both success and happiness. But not in the way you might assume. Most of us get a pop of satisfaction and excitement from achieving a goal. It feels great at the moment. But the magic comes from the act of working...
