by Jeff Slater | Mar 29, 2022 | Branding Issues
The Basics of Trademarking a Brand In 2021, Reuters reported that Facebook paid $60 Million to acquire the Meta brand name from the U.S. regional bank, Meta Financial Group, and this action solidified Facebook’s pivot into the metaverse. Without a doubt, brand...
by Jeff Slater | Mar 27, 2022 | Marketing Advice
When I clicked a link on an Instagram ad for a nutritional supplement, all I felt was hate. I hated that they hid the price of their product and tried to deceive me into buying a subscription immediately. I wanted information. I felt misled. I left their landing page...
by Jeff Slater | Mar 24, 2022 | Marketing Advice
Introduction: Marketing is an important part of a business. What’s even more important is the ability of a business to convert interested prospects into paying customers. Sales are how all businesses survive and thrive. In the online world, the words your...
by Jeff Slater | Mar 22, 2022 | Marketing Advice
Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
by Jeff Slater | Mar 20, 2022 | Marketing Advice
How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
