by Jeff Slater | Jun 9, 2022 | Marketing Advice
Before the COVID-19 pandemic, media professionals already understood how the streaming wars had significantly impacted the advertising industry. As more streaming services have emerged, the way people consume media has dramatically changed. The pandemic accelerated...
by Jeff Slater | Jun 7, 2022 | Advertising
Advertising Works All brands are constantly losing customers and gaining new ones. The trick is to keep your brand growing by reinforcing and reminding consumers and clients about you. Paid advertising is a tactic commonly deployed to help your product or service stay...
by Jeff Slater | Jun 5, 2022 | Interesting Brands, Marketing Books
Jesse Cole and his Savannah Bananas – lessons in fans first. Almost every business wants fanatic fans who will share their story with a rabid-like passion. In Jesse Cole’s new book, Fans First, he provides an invaluable lesson to learn about someone who...
by Jeff Slater | Jun 2, 2022 | Marketing Advice
Marketers spend a significant amount of their time generating leads. Unfortunately, not all leads translate to revenue or translate to customers. Imagine living in a world where you can sell products directly to the best prospects with high intent of buying. You...
by Jeff Slater | May 30, 2022 | Interesting Brands, Marketing Advice
Artist and Entrepreneur Christian Markovic Has a Remarkable Story Told Through Greeting Cards My 95-year-old mother is obsessed with sending greeting cards for every occasion. To anyone she knows. She let me know she needs a Happy July Fourth card for the plumber or a...
