by Jeff Slater | Aug 14, 2022 | Marketing Books
A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
by Jeff Slater | Aug 10, 2022 | Marketing Books
I reread a book this week by Adam Grant. Grant, who teaches at The University of Pennsylvania. Technically, I didn’t reread the book. I listened to it. Using an app called Libby from my public library, I could listen to Grant read his marvelous book. Did you...
by Jeff Slater | Aug 7, 2022 | Branding Issues
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with...
by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
