by Jeff Slater | Aug 31, 2022 | Marketing Advice
A Guest Blog Post from Leah Collins About Event Marketing The most challenging yet crucial aspect of planning an event is marketing and promoting it. It’s not easy determining who you want to target, the best ways to reach them, and ways to encourage them to...
by Jeff Slater | Aug 28, 2022 | Marketing Advice
E.O.S. is Entrepreneurial Operating System Often, entrepreneurs and small to mid-sized company leaders have challenges with communications. I observe that many business leaders don’t create repeatable processes and have difficulty getting their teams on the same...
by Jeff Slater | Aug 24, 2022 | Marketing Advice
Marketers Need to Understand Reputational Risk with Data Security Seventy-one percent of security breaches are financially motivated. Security breaches can cause losses to your business that disrupt your profit margins and jeopardize your business’s reputation....
by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Aug 17, 2022 | Branding Issues
Most Brands Give Too Much Choice The typical supermarket sells 30,000 products. The big ones can have 60,000. The amount of choice in some categories, like wine, cheese, and snacks, is overwhelming. Brands love to create line extensions – “now available in...
