by Jeff Slater | Dec 14, 2022 | Marketing Advice, Marketing Start Ups
One of the absolute joys of my work is that I get to speak with many entrepreneurs. Some are rookies – others are serial entrepreneurs. I’m even friends with some actual cereal entrepreneurs, Margaret and Ian Wishingrad from Three Wishes Cereal. Check them out if you...
by Jeff Slater | Dec 11, 2022 | Interesting Brands, Marketing Advice
Distilling Your Brand Message When Fawn Weaver learned of the intersection of Jack Daniel and Uncle Nearest, her spirits rose. During travels in Asia, Weaver saw a photo of THE Jack Daniels surrounded by co-workers. In the center of the picture was a black man, as if...
by Jeff Slater | Dec 7, 2022 | Marketing Advice
Clipper or Clicker: How Coupons Can Work Today Do you remember FSI’s (free-standing inserts) and Sunday circular coupons? Those tools were a core part of marketing products in the grocery channel in the pre-digital age. You could clip and save big bucks weekly with a...
by Jeff Slater | Dec 4, 2022 | Marketing Advice, Personal Stories
How Do You Nurture, Strengthen and Expand your Resilience Muscle? From age 14 until age 50, I was either self-employed or an employee. Around 2003, when ConAgra Foods, the company I worked for, closed its office in Raleigh, I had two choices. Either move to...
by Jeff Slater | Nov 30, 2022 | Marketing Advice
Learn to listen and talk less When you talk with your customers, do you do all the talking? This method rarely works. Talking is like breathing. There is the inhale and the exhale. In this metaphor, inhaling is listening, exhaling is talking. Understanding the...
