by Jeff Slater | Oct 10, 2021 | Marketing Advice
My wife asked me to take our car to the car wash to clean out the sand and salt from a recent beach trip. I hopped in the car since I needed a break from my eleventh Zoom call of the day. I haven’t taken our car to a car wash since pre-Covid, March 2019. I drove to...
by Jeff Slater | Jul 15, 2021 | Marketing Advice
Leading the Strategy: As a leader, you set out to create initiatives that fill the gap between where you are and where you want to be. Every decision made is a steppingstone to an end goal, but what is guiding those decisions? That’s where strategy takes shape...
by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
by Jeff Slater | Aug 30, 2020 | Foodpreneurs, Marketing Advice
If you work in marketing and need to find a resource to work on a project, what’s the best way to quickly get quotes from several vendors or freelancers? Say hello to the creative brief. What’s a creative marketing brief? Let’s use an example to make this clear. Think...
by Jeff Slater | Jul 7, 2020 | Personal Stories
Who was that teacher who gave us the helping hands and worked patiently with us as we tried to learn the most challenging subjects in high school? What’s the name of that co-worker who patiently showed us how to do a little magic with Excel or how to animate a...
