by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Jun 30, 2014 | Uncategorized
I got to participate in a team building exercise on a recent business trip to Belgium. Zaabar is a Belgium chocolatier in the center of Brussels and they offered a wonderful experience for our team as well as a delicious marketing lesson. Separate from the...
by Jeff Slater | Nov 27, 2013 | Uncategorized
Do you really understand your customer’s needs?One of the simplest forms of market research that I know is called lunch. It isn’t an overwhelmingly complex strategy and it doesn’t involve thousands of dollars. Here is how it works and yes, it is...
