by Jeff Slater | Mar 4, 2016 | Advertising, Interesting Brands, Marketing Advice
I am fascinated by the idea of a brand trying to reposition itself. Can you shift how customer or businesses view your brand through a new message, a new communications framework or telling a different story? It isn’t easy, but there are examples of how this can be...
by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
