by Jeff Slater | Apr 14, 2014 | Uncategorized
Some brand categories are very low engagement. Toothpicks. 3-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand and every product. They can’t be. Think of a swimming pool....
by Jeff Slater | Dec 29, 2013 | Uncategorized
I was rummaging through my drawer looking for an envelope, and I found this magazine that my mother sent to me last year. It was from May 1947, and it had a photograph on the cover that my grandfather George Ginsberg took for this commercial trade...
by Jeff Slater | Dec 23, 2013 | Uncategorized
During the last ten years, a shift has occurred in the business community about the role that marketing plays. You can see it everywhere in classrooms, on blogs and in corporate America. It pops up in eBooks, podcasts and in the way brands are marketing to...
by Jeff Slater | Nov 25, 2012 | Uncategorized
Hawaiian Sisters Like any well-planned marketing activity, preparing a holiday meal is quite an undertaking. It requires organization, logistics, supply chain, procurement, finance and a spark of creative juice. In 2012, our family was fortunate to be with...
by Jeff Slater | Jun 3, 2012 | Uncategorized
Happy Bea DayWe celebrated my Mom’s 85th birthday at my brother and sister-in-law’s home in Westfield, New Jersey on May 19, 2012. Enjoying a birthday is chance to stop and acknowledge life. It is a wonderful reminder of the blessings of every moment. Since Mom...
