I Scream

I Scream

The saying goes, write what you know. I know ice cream.Teaching my daughter Fanny theright serving size for coneFrom my earliest days, I have always been in love with ice cream. Cold and sweet has always been my downfall as my food drug of choice. Whether it was...
Whining

Whining

Travaglini’s GattinaraI’m a lucky guy with few reasons to whine.I have a loving family, a remarkable wife and two extraordinary daughters.  My Mom will turn 85 years young next month and is always interested in staying current with the latest activities....
How much should you spend on marketing?

How much should you spend on marketing?

Rule of thumb: There is no rule of thumbWhat percentage of sales should you spend on marketing?Rule of Thumb: Ioften get asked questions about how much a small to mid-sized company should be spending on marketing.  Should it be a flat percentage of sales or some...