Bea Day

Bea Day

Happy Bea DayWe celebrated my Mom’s 85th birthday at my brother and sister-in-law’s home in Westfield, New Jersey on May 19, 2012.  Enjoying a birthday is chance to stop and acknowledge life. It is a wonderful reminder of the blessings of every moment. Since Mom...
BAD MARKETING: Don’t do these 7 things

BAD MARKETING: Don’t do these 7 things

Follow the Herd.  Whatever you are selling- a product or a service, you need to find a way to be different from the crowd. Not in a gimmicky way, but in a way that is memorable and meaningful to your target audience. If you are following your competition, you...
Simple Marketing

Simple Marketing

Why is most communication so complicated, unclear and confusing? I think it is a fear of simplicity. Marketers often forget a very basic fact that the consumer crave simple not complex. They don’t want choices that make decision making difficult. They aren’t looking...