by Jeff Slater | Aug 5, 2012 | Uncategorized
Seth Godin- One of my marketing heroesCopyright Seth GodinI have never met Seth Godin although he has been one of my marketing heroes for a long time. His ideas have significantly influenced my view of marketing. Since I never studied marketing in college or graduate...
by Jeff Slater | Aug 2, 2012 | Uncategorized
Show rooming at Best BuyDuring this past weekend, I got to observe the marketing phenomenon known as show rooming. I was in two different retail stores and observed consumers using their smart phone to check competitive prices on the item they were looking at in...
by Jeff Slater | Jul 30, 2012 | Uncategorized
How do you tell your story effectively?There are unlimited to ways to market your brand to your target audience. One of the more effective way to get the word out today is video. It is passive (just sit and watch), viral (helps me spread the word online) and engaging...
