by Jeff Slater | Oct 28, 2012 | Uncategorized
Everyone is special at something. At least that is what my mother always tells me. We are #1Marketing your “oneness” is a fine art and well-practiced technique for communicating that you are the best at what you do. But not everyone can be the most popular wine,...
by Jeff Slater | Oct 23, 2012 | Uncategorized
During the last 30 years, I have hired dozens of agencies on retainer or for marketing projects. From advertising, promotions, events, research, packaging, direct mail/lead generation and beyond. My approach may be a bit unconventional but it has worked extremely well...
by Jeff Slater | Oct 19, 2012 | Uncategorized
The Political Playground (this looks painful)What can marketers learn from politicians?I am a political junkie. I don’t watch sports but prefer the back and forth of politics instead. I think the part that intrigues me beyond the policy issues is watching personal...
