Comments on: Who is the Hero of your Brand’s Story? https://www.themarketingsage.com/who-is-the-hero-of-your-brands-story/?utm_source=rss&utm_medium=rss&utm_campaign=who-is-the-hero-of-your-brands-story Seasoned Advice Sun, 18 May 2025 13:17:00 +0000 hourly 1 By: Jeff Slater https://www.themarketingsage.com/who-is-the-hero-of-your-brands-story/#comment-3329 Sun, 18 May 2025 13:17:00 +0000 https://www.themarketingsage.com/?p=26600#comment-3329 In reply to Jimmy Matorin.

Jimmy, me too. I think this framework is incredibly helpful for brands that have lost their narrative.

Jeff

]]> By: Jimmy Matorin https://www.themarketingsage.com/who-is-the-hero-of-your-brands-story/#comment-3328 Sat, 17 May 2025 09:28:16 +0000 https://www.themarketingsage.com/?p=26600#comment-3328 I especially like the simplicity and messaging of Miller’s process. Branding is a complex task in a consumption (everyone wants something vs. needs something, the real problem) society.

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