https://www.themarketingsage.com/whining/?utm_source=rss&utm_medium=rss&utm_campaign=whining Seasoned Advice Fri, 20 Feb 2015 18:27:51 +0000 hourly 1 https://www.themarketingsage.com/whining/#comment-327 Fri, 10 May 2013 12:05:11 +0000 http://www.themarketingsage.com/?p=657#comment-327 Maciek, I don’t know the brand you referenced. I like the idea of the wine industry finding entry ramps for new users. Maybe products called “goes with beef”, “goes with chicken”, “fun for the beach”. Help consumers jump into the category. Thanks for the comments.

]]> https://www.themarketingsage.com/whining/#comment-326 Thu, 09 May 2013 19:46:11 +0000 http://www.themarketingsage.com/?p=657#comment-326 Despite fact I’m a bit late with my comment I want to say/ask two things.
1. very good points you made. it’s huge gap in the wine industry which is called “marketing” – more thinking about branding, packaging, website design, looking after small details. i’m a marketing pro, so there is no need to add anything more.
2. do you know this brand? http://www.casamariol.com/en/ great in terms of standing out of the crowd + giving you impression what’s in the bottle + suggest drinking temperature + food paring. every label has been “designed” in MS Word 95 🙂

]]> https://www.themarketingsage.com/whining/#comment-206 Mon, 30 Apr 2012 20:03:46 +0000 http://www.themarketingsage.com/?p=657#comment-206 You’ve presented a brilliant, “wine biz” iconoclastic viewpoint, Jeffery. If the $40-100+/bottle producers (or anyone) chose to embrace creativity and enjoyment, rather than staid tradition, the wine world would be a better and more accessible place. For the lay-person (most everyone) wine is boring, unless in copious quantities. Wouldn’t it be great to cherish wine seeking?

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