https://www.themarketingsage.com/turn-off-the-auto-pilot/?utm_source=rss&utm_medium=rss&utm_campaign=turn-off-the-auto-pilot Seasoned Advice Fri, 20 Feb 2015 18:27:47 +0000 hourly 1 https://www.themarketingsage.com/turn-off-the-auto-pilot/#comment-296 Sat, 05 Jan 2013 19:43:06 +0000 http://www.themarketingsage.com/?p=593#comment-296 Michael, I agree that the same lessons in this post apply to personal and product branding. In fact, marketers should be keenly attuned to this issue. Imagine where you’d go if you set your car GPS for anywhere versus somewhere specific.

]]> https://www.themarketingsage.com/turn-off-the-auto-pilot/#comment-295 Sat, 05 Jan 2013 16:50:45 +0000 http://www.themarketingsage.com/?p=593#comment-295 Good advice. I think your article is just as applicable to a marketer’s personal brand as it is to his or her product’s brand.
Thank you,
Michael

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