Thanks for joining the conversation on MomentSlater. You asked some deep and penetrating questions.

I have a rather simple view of the idea of trust. Trust comes from reliability, consistency and authenticity. Whether it is in a relationship with a person or to a brand.

Trust is a bit of a journey and is earned over long periods of time through consistent behavior and through actions.

Brands try to gain trust but so often screw it up by taking short cuts like GM and Toyota recently did with their customers. Why should I trust what they say in their marketing when behind closed doors they act so differently. I don’t trust BP and it will take a long time for me to gain their trust.

So trust is earned through actions not words and absolutely not from marketing campaigns.

Thanks for your thoughtful comments and questions. And for trusting me with your questions.

You and I talked a little bit in Mark Shafer’s blog recently about trust. And as you invited me to visit your blog, I thankfully accepted your invitation.

I’d like to ask you a question please, it’s interesting to know your opinion.

What can you say about the thought that trust is an example of belief? Or even more radically, trust is a form of justification of our actions?

I mean that any people need to believe in something (even nihilists “believe” in their system of thoughts). Believing in something makes a human life much easier (or even possible at all).

People need to have some existential basis or foundation to resolve for themselves the question why they exist and how to exist.

And thus, trust is a great pillar in the relationships not only between people, but between people and companies or brands as well. But in its essence, trust may be just a form of justification of thinking and doing this or that way.

So, what do you think about that?

P.S.: the aim of my question is not to prove anything, but just to try to dig deeper as a mental exercise.
Regards,
Michael