Comments on: The World’s Worst Marketing Ideas https://www.themarketingsage.com/the-worlds-worst-marketing-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=the-worlds-worst-marketing-ideas Seasoned Advice Wed, 26 Aug 2020 15:10:12 +0000 hourly 1 By: Jeff Slater https://www.themarketingsage.com/the-worlds-worst-marketing-ideas/#comment-2476 Wed, 26 Aug 2020 15:10:12 +0000 http://www.themarketingsage.com/?p=15494#comment-2476 In reply to Simon Tiffen.

Simon, Great point about Burger Kings go-to-market approach on new product launches. Sometimes their stuff is part product/part PR.

I see Cheerios is now introducing a pumpkin spice cheerios for the fall. What makes me laugh about it was that they probably had this idea 5 years ago but it took layers of management to give it the green (or pumpkin colored) light.
Thanks for commenting.
Jeff

]]> By: Simon Tiffen https://www.themarketingsage.com/the-worlds-worst-marketing-ideas/#comment-2475 Wed, 26 Aug 2020 15:01:57 +0000 http://www.themarketingsage.com/?p=15494#comment-2475 Morning Jeff,
I too have seen this popping up in my Instagram feed. Some brands seem to have fallen victim to their own internal monologue. “We know 80%+ of new product introductions fail, we’ve been told it’s OK to fail fast, let’s drop in an LTO and see if it sticks.”

Burger King actually uses this strategy to field test new menu items, so here’s to hoping that Hostess tracks their sell-in/sell-out metrics to see if this is a worthwhile line extension. Pumpkin Spice Twinkies, headed to a grocer near you!

Best – Simon

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