Comments on: The Curse of Knowledge in Marketing https://www.themarketingsage.com/the-curse-of-knowledge-in-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-curse-of-knowledge-in-marketing Seasoned Advice Wed, 06 Jan 2016 20:05:28 +0000 hourly 1 By: Jeff Slater https://www.themarketingsage.com/the-curse-of-knowledge-in-marketing/#comment-1006 Thu, 01 Oct 2015 18:02:16 +0000 http://www.themarketingsage.com/?p=4713#comment-1006 In reply to Alawi Albar.

Alawi, I completely agree. Part of the problem is that you think everyone is inside your head and understands what you understand. Being self-aware helps a marketer to realize how important it is to understand what story your customer really wants to tell about your brand, product or service. It can be eye-opening.

]]> By: Alawi Albar https://www.themarketingsage.com/the-curse-of-knowledge-in-marketing/#comment-1005 Thu, 01 Oct 2015 17:56:58 +0000 http://www.themarketingsage.com/?p=4713#comment-1005 Isn’t ironic that while you’re entrenched in your product/service and having full knowledge of its potential, you may fail miserably in delivering an effective marketing message!

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