Lauren,
Sometimes I try and follow up in an unexpected way. If a call or email isn’t returned, is there some creative way I could send them something that is hard to ignore? For example, depending on the business you are in and the message you want to send, could you get through to them in a more innovative way? For example, what if you send them a telegram? Old school and hard not to notice. It could deliver a message about your 21st century technology by using something from the 19th century.

I think the bigger issue is that it is hard to chase people who don’t really care about you, your product offering or service. Perhaps you haven’t delivered a compelling enough reason to call back.

Maybe you need to learn something about the person you are trying to reach that could be a wedge or hook to get their attention. Is there some clue in their social media footprint about something they really care about? If they are huge Steelers fans or they love Motown, maybe your voice mail cleverly references that in a way that isn’t creepy but demonstrates you have done some homework.

I’m always looking for a way to be a human being first and a marketer second (or third). Hope this helps. Email me to continue this conversation offline if you want to share more details about the situation. I’m happy to help if I can.

You can connect with me at jeffreylynnslater@gmail.com

I am frustrated – I’m trying to build a business and buyers hide behind voice-mail & e-mail. Any suggestions?