Comments on: Starting at the End https://www.themarketingsage.com/starting-at-the-end/?utm_source=rss&utm_medium=rss&utm_campaign=starting-at-the-end Seasoned Advice Fri, 20 Feb 2015 18:27:47 +0000 hourly 1 By: CDMM - Synergistic Business Marketing Blog https://www.themarketingsage.com/starting-at-the-end/#comment-293 Mon, 31 Dec 2012 18:02:11 +0000 http://www.themarketingsage.com/?p=594#comment-293 Working backwards to achieve the goal reminds of advice given by the man who created the Marlboro Man campaign and Guerrilla Marketing. He’s rather famous now, but sadly I cannot remember his name. Anyway, he wrote an article once recommending that people approach marketing the same way a good golfer tees off. You aim for the cup. But, you cannot see the cup? How can you aim for something you cannot see? Well, I am no golfer – let alone a good one. But, from what I understand, they work backwards from the cup. Some even visualize the golf swing as being successful BEFORE they actually swing the club. You see, I always thought a hole-in-one was a “happy accident.” Turns out, in most cases, it is actually the result of a good design.

]]> By: Ken Daniels https://www.themarketingsage.com/starting-at-the-end/#comment-292 Mon, 31 Dec 2012 00:17:08 +0000 http://www.themarketingsage.com/?p=594#comment-292 In reply to Ken Daniels.

That place is good and all, but you must never have eaten at Town Hall Deli on South Orange Ave. in The Village. Their signature Sloppy Joe is amazing, and Sonny’s Bagels up the street from there is my gold standard. Cheers from one Jersey Boy to another, and keep the good posts coming.

]]> By: Jeffrey Slater https://www.themarketingsage.com/starting-at-the-end/#comment-291 Sun, 30 Dec 2012 22:47:09 +0000 http://www.themarketingsage.com/?p=594#comment-291 In reply to Ken Daniels.

Ken, is that Millburn Avenue in New Jersey you are referencing? My favorite place to eat lunch, in all of the world, is Millburn Deli. But that is a blog for another day.

Thanks so much for your comment and interesting perspective. Stopping mid-project to take account of where you are and what you have achieved is a great strategy to check in with yourself to make sure things haven’t changed in an important way. I’m a big believer in thinking about a project backwards to make sure I really want to do it and to be cautious about what it is I will do with the finished project. It reminds me if it is worth the work. I hate to work on off-strategic efforts.

Wishing you good health and happiness in 2013.

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