https://www.themarketingsage.com/sharpening-your-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=sharpening-your-marketing Seasoned Advice Fri, 20 Feb 2015 17:59:11 +0000 hourly 1 https://www.themarketingsage.com/sharpening-your-marketing/#comment-142 Thu, 03 Nov 2011 13:22:01 +0000 http://www.themarketingsage.com/?p=697#comment-142 Many people are afraid that getting specific about their target market will lessen the business appeal. But as you said, Starbucks is known for coffee, BUT they’re smart enough to know that once you’re in buying coffee you might want a pastry or your own cup as well. They’re ready to sell you all the ancillary products.

]]> https://www.themarketingsage.com/sharpening-your-marketing/#comment-141 Tue, 01 Nov 2011 23:20:38 +0000 http://www.themarketingsage.com/?p=697#comment-141 Great post for all types of businesses. I see a clear connection between these suggestions and what I need to do to market myself as a speaker and to sell my book. thanks.

]]>