https://www.themarketingsage.com/putting-you-in-utility-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=putting-you-in-utility-marketing Seasoned Advice Fri, 20 Feb 2015 18:27:42 +0000 hourly 1 https://www.themarketingsage.com/putting-you-in-utility-marketing/#comment-370 Fri, 18 Oct 2013 10:41:56 +0000 http://www.themarketingsage.com/?p=532#comment-370 Jay, thanks for your comment about my review. The main point that is most important is that the phrase, Help not Hype is an important contribution to the marketing community. I have given several copies out to people I think can benefit from the wisdom in this book. Cheers.

]]> https://www.themarketingsage.com/putting-you-in-utility-marketing/#comment-369 Fri, 18 Oct 2013 02:06:47 +0000 http://www.themarketingsage.com/?p=532#comment-369 Thanks so much for the very kind review. I really appreciate it. On the cover, it was all by design. You may have noticed that the book is a little shorter than most business books. Thus, easier to read. It’s also a slightly smaller physical size. Thus, less intimidating on the shelf. And not have a dust jacket was very much my call. I feel that they get the in way, make the book feel stuffy, etc. Sorry it has a cheesy-fying effect on you!

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