https://www.themarketingsage.com/partnership-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=partnership-marketing Seasoned Advice Fri, 20 Feb 2015 17:54:34 +0000 hourly 1 https://www.themarketingsage.com/partnership-marketing/#comment-302 Wed, 16 Jan 2013 12:32:24 +0000 http://www.themarketingsage.com/?p=596#comment-302 Joe, you make a good point. The partnership needs to be relevant to both targets. Thanks for the input. Jeff

]]> https://www.themarketingsage.com/partnership-marketing/#comment-301 Tue, 15 Jan 2013 18:43:58 +0000 http://www.themarketingsage.com/?p=596#comment-301 Don’t forget about relevancy! There needs to be a reason for your two companies to enter a marketing partnership in order for it to really work. The pipe insulation firm and accountant might cater to the same audience but what do they have to do with each other? The more relevant your company is to your partner’s the better success you will have.

]]> https://www.themarketingsage.com/partnership-marketing/#comment-285 Sun, 23 Dec 2012 21:28:37 +0000 http://www.themarketingsage.com/?p=596#comment-285 Ken, Thanks for your case study confirming my premise about the value of partnering. Your example illustrates how important it is to finding leveraging points in marketing your product or business. Cheers. Jeff

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