Jeff sounds like you have first-hand experience with their issue. Most families don’t plan meals because schedules change so quickly. I always believed grocery stores would ultimately own this space where they would do home delivery of meal kits if ordered by noon each day. Fresher ingredients, a green solution and not difficult to execute. But most grocery stores aren’t paying attention to customer experiences – they are focusing on how grocery stores behaved thirty years ago.
Thanks for your insight.
Jeff

The problem for Blue Apron retaining customers is that there’s ultimately no incentive to stick around (and yeah, Amazon/Whole Foods will make this worse).

The thing about food (or is it cooking?) is that you don’t always plan your meals a day or several days ahead of time. So while the idea is FUN (I’ll order, stuff will show up, it’ll be “high quality” , include recipes and cost “less”), the truth after the first time or three you try that idea is that going to the market is just … better. You can see the ingredients. You can buy (“order”) and use same day or even same hour. You never really thought the prices from Blue Apron were that great anyway.

THERE’S NO INCENTIVE TO KEEP USING THEM.

Create incentive, or game over.