Comments on: Different- A Marketing Book Review

By: Dan Malowany

Dan Malowany — Sun, 04 Mar 2012 16:13:05 +0000

So true, and something my partner and I are always trying to tell our clients. But 90% of the time they take the safe approach, which turns them into a a "met too" real quick. It takes guts to be different. But it's more than about being different, you have to be different and meaningful. I'll check out the book.

By the way, my wife hated pull ups. We used them with our 1st child and all it did was extend the potty training period. We did not use them with our second daughter and was completely "trained" before her second birthday. Pull ups make staying wet too comfortable. Great marketing idea, not so good for us.

By: Jim

Jim — Fri, 23 Dec 2011 11:40:57 +0000

I found YoungMe’s book refreshing and to your LI point that lured me in to read your post, most business books have become repetitive, but her book from cover to cover kept providing new insight with some great examples to drive home her point. However, regardless of her point, most brands in CPG are not truly differentiating themselves.

By: Adeline Yuboco

Adeline Yuboco — Thu, 22 Dec 2011 09:28:53 +0000

Thanks for the comprehensive review, Jeffrey. You're right. This not only applies to companies looking for ways to market their products and services in an extremely saturated market. Bloggers, regardless of their niche, can learn a whole lot from this. As much as I hate to admit, I have been building my blog based on what everyone else is doing.

Can't wait to get my hands on this book and really learn what it means to be different.