Comments for The Marketing Sage https://www.themarketingsage.com/ Seasoned Advice Thu, 28 Aug 2025 11:02:14 +0000 hourly 1 Comment on How CRUMBL Baked a Billion Dollar Brand by Jeff Slater https://www.themarketingsage.com/how-crumbl-baked-a-billion-dollar-brand/#comment-3921 Thu, 28 Aug 2025 11:02:14 +0000 https://www.themarketingsage.com/?p=26903#comment-3921 In reply to Michael Connolly.

Mike, finding a hook that a brand can own is critically important to building interest, excitement and momentum. Crumbls has done this with a clever, yet simple trick. Thanks for your feedback.

]]> Comment on How CRUMBL Baked a Billion Dollar Brand by Michael Connolly https://www.themarketingsage.com/how-crumbl-baked-a-billion-dollar-brand/#comment-3912 Mon, 25 Aug 2025 15:31:21 +0000 https://www.themarketingsage.com/?p=26903#comment-3912 The “Bake Sale” analogy is spot on. Weaving in a permanent LTO process along with seeking feedback from consumers creates loyalty and audience participation. It’s a unique niche superbly executed.

]]> Comment on Why Food Startups Fail: The Avoidable Mistakes That Kill Good Ideas by Jeff Slater https://www.themarketingsage.com/why-food-startups-fail-the-avoidable-mistakes-that-kill-good-ideas/#comment-3668 Wed, 23 Jul 2025 16:49:40 +0000 https://www.themarketingsage.com/?p=26753#comment-3668 In reply to Bonnie.

Thanks, Bonnie. I appreciate your comment about my post. – Jeff

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