Comments on: Can A Brand Survive Without A Brand? – A Brandless Lesson https://www.themarketingsage.com/can-a-brand-survive-without-a-brand-a-brandless-lesson/?utm_source=rss&utm_medium=rss&utm_campaign=can-a-brand-survive-without-a-brand-a-brandless-lesson Seasoned Advice Thu, 20 Feb 2020 17:15:40 +0000 hourly 1 By: Jeff Slater https://www.themarketingsage.com/can-a-brand-survive-without-a-brand-a-brandless-lesson/#comment-2412 Thu, 20 Feb 2020 17:15:40 +0000 http://www.themarketingsage.com/?p=14037#comment-2412 In reply to Lilly.

Lilly, Thanks for your comments. I think the branding issue is compounded by the need that Softbank had to quickly turn a profit. But Brandless always struck me as a product that would have a challenge in the private label or store brand category because they weren’t attached to an existing brand. 365 is attached to Whole Foods Markets. Brandless was unattached and although communicated value – there $3.00 pricing model may have fallen short. Thanks for weighing in on this post. – Jeff

]]> By: Lilly https://www.themarketingsage.com/can-a-brand-survive-without-a-brand-a-brandless-lesson/#comment-2411 Thu, 20 Feb 2020 00:58:58 +0000 http://www.themarketingsage.com/?p=14037#comment-2411 Is the problem really because Brandless took so much funding so soon or is the real problem is that Softbank is under pressure to show some of its investments are profitable after WeWork imploded? Softbank made some other big investments like Uber that are not performing well. It also invested in Flexport, which appears to be labor-intensive if you read glassdoor reviews by employees (thus will eventually need to watch its cost and I believe, will take a while for it to be profitable as well).

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