Comments on: Buttering Up A Brand Image – Land O’Lakes https://www.themarketingsage.com/buttering-up-a-brand-image-land-olakes/?utm_source=rss&utm_medium=rss&utm_campaign=buttering-up-a-brand-image-land-olakes Seasoned Advice Fri, 24 Apr 2020 18:13:53 +0000 hourly 1 By: Nancy Frame https://www.themarketingsage.com/buttering-up-a-brand-image-land-olakes/#comment-2451 Fri, 24 Apr 2020 18:13:53 +0000 http://www.themarketingsage.com/?p=14588#comment-2451 We are too, Jeff. We understand the need to update but miss the brand’s vibrant personality and spirit as personified in the older logo.

]]> By: Jeff Slater https://www.themarketingsage.com/buttering-up-a-brand-image-land-olakes/#comment-2450 Fri, 24 Apr 2020 16:49:48 +0000 http://www.themarketingsage.com/?p=14588#comment-2450 In reply to Nancy Frame.

Brands can only stay relevant to today’s consumers – not the consumers from before. Updating packaging needs to be strategic and intentional. And few companies do it better than Nancy Frame Designs. I’m sorry to see the 365 logo I loved dissolve away. Jeff

]]> By: Nancy Frame https://www.themarketingsage.com/buttering-up-a-brand-image-land-olakes/#comment-2449 Fri, 24 Apr 2020 15:02:11 +0000 http://www.themarketingsage.com/?p=14588#comment-2449 Completely agree with you Jeff. Brands need to evolve to stay relevant but must be carefully thought out and executed to insure you’re not going to confuse or alienate current customers. That’s a big design challenge. For most food brands, their packaging is the most valuable touch point for customer interaction and engagement.

We appreciate the shout-out for our 365 logo design. No comment on the new 365 version other than to say we would have taken a different direction.

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