Comments on: Awareness versus Relevance https://www.themarketingsage.com/awareness-versus-relevance/?utm_source=rss&utm_medium=rss&utm_campaign=awareness-versus-relevance Seasoned Advice Sat, 18 Jun 2016 17:15:19 +0000 hourly 1 By: Jeff Slater https://www.themarketingsage.com/awareness-versus-relevance/#comment-2013 Sat, 18 Jun 2016 17:15:19 +0000 http://www.themarketingsage.com/?p=6300#comment-2013 In reply to Rick Breslin.

Rick, Thanks for your comment. Relevance always matters when marketing to customers or clients. Awareness is important but can give you a false sense of getting stuff done. Thanks for adding to the conversation.

]]> By: Rick Breslin https://www.themarketingsage.com/awareness-versus-relevance/#comment-2012 Sat, 18 Jun 2016 00:00:52 +0000 http://www.themarketingsage.com/?p=6300#comment-2012 Nail, meet the head of the hammer. Excellent piece. I’m a huge proponent of contextually-relevant, niche-focused offerings. Cost effective and always over-delivers on ROI.

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