Comments on: 7 Ways That Marketing Has Changed

By: Jeffrey Slater

Jeffrey Slater — Fri, 27 Dec 2013 17:35:54 +0000

Thanks for your thoughtful comment. I think brand intimacy isn’t well understood and gets lost in the rush for empty market share and profitless growth. It is difficult for very big brands to embrace this but this is exactly what they need to do to stay on top or they lose their invitation into peoples homes, their lives and their worlds. Small businesses have some interesting advantages over the big lumbering companies who don’t remember how they got to their position of authority.

By: TJ Penny

TJ Penny — Fri, 27 Dec 2013 15:47:52 +0000

I love that you are talking about marketing being intimate. Today people want to hit their numbers by being pushy and just bombarding the customer with messages. The customer wants to be smoozed, they want to have a one person contact, they want that person to contact them not say look I got you now I am going onto bigger and better pastures. The little guy wants to know that he is just as important at the multi-million dollar account. Big business has forgotten that. That smoozing, personal concept is what got small businesses in the 30’s and 40’s and 50’s into the big businesses of today. Now it is greed, lets see how much money we can make fast. If you grow a business with the ideas of being personable with your clients, customers whatever you want to call them you will grow the business slowly but you will have a business that is rock solid. And you need to listen. I know a lot of times businesses can’t do everything the customer wants, but every now and then the customer has a great idea if only people would listen.

By: Jeffrey Slater

Jeffrey Slater — Wed, 25 Dec 2013 15:26:43 +0000

Thanks for the comment Wine Business Prof. I do think there is a new acknowledgement about authenticity in marketing. It isn’t just Millennials who have great BS meters but I notice more people sensitive to the crap most marketers push on people. Sometimes it is hard to find the right balance but there is nothing wrong to just being on an honest journey toward a vision. If marketing is about anything, it is about TRUST.