Jules needed to reach an audience of medical device professionals who could benefit from a service he offered. He wanted to buy a mailing list but I convinced him that we could build one that could double his open rates instead. We did it one human at a time.
So we hired our friends at Box Pilot to build a customized list using LinkedIn and many other current and relevant data sources. They provided a list they hand-crafted and tested for accuracy. It was fresher and far more accurate than anything conventionally available. Yes, it was more expensive but worth the price.
The results: our campaign had an open rate of 38% versus their typical rate of 13% for email. Best of all, they achieved their goal to raise awareness of their firm, shared an explainer video and started conversations with some interested companies. They tripled their click-through rate too.
Not all lists are created equal. Best to build it one name at a time using a content marketing strategy.
If you don’t have the time, a bespoke list can be assembled from existing data and introduce your offering to those you wish to serve.
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I’m the Chief Listening Officer at The Marketing Sage. I listen for a living.
Need a marketing and business coach, let’s chat.
919 720 0995 or jeffslater@themarketingsage.com