How can you teach your young children empathy and the value of giving back?
Lily is a mom and wants her kids to appreciate the importance of giving back to a community. But, as very young children under six years old, few non-profits want them involved in projects. So Lily created Little Loving Hands as a means to give back. Her company is a subscription service where kids receive a craft project that can help a non-profit. The work is done at home with mom or dad’s supervision and helps reinforce the importance of giving. Imagine crafts for a cause.
Her mission:
Our mission is to provide parents and caretakers a fun and educational method to engage children in learning about the importance of empathy and being kind. Children are born givers. However, without reinforcement, research shows they are socialized to think more about themselves than others as they grow older. My hope is that Little Loving Hands helps make it easier by providing you the activities so that you can focus on the experience, teaching, and giving. Together, we can make this world a more caring place and enable our children to have a big impact.
Crafts for a Cause
Little Loving Hands identified a problem and came up with an inventive solution in the kid’s billion-dollar craft industry.
- Each month, a project arrives in the mail for kids to create something fun and useful.
- Working with your children, you are teaching them the importance of empathy and giving back – in the comfort of your kitchen table.
- You return the craft in a pre-paid envelope back to Little Loving Hands who sends the creations to the charity in need.
- The purchase of each box is tax deductible.
Here is an example from October.
Happy Dolls Around the World: Make a special happy doll that will travel the world and be cherished by a child in need.
You will decorate a unique doll and a cute globe magnet that will be sent around the world via MSTERIO to be given to a child in need. Your unique creations will be enjoyed by multiple children during its travels, and then ultimately be given to a child that will truly cherish your special gifts.
Spotlight Organization:
MSTERIO has sent over 5,000 dolls to children all over the world, in hospitals, orphanages, schools, and homeless shelters. These happy dolls are tracked and played with by multiple children along its journey to a final destination
Marketing Lessons from Little Loving Hands
- Solving a problem: How can you get your children engaged monthly in an empathic activity to benefit others.
- Children love to do craft projects – why not turn it into a business that does good like Tom’s Shoes.
- Lily found some “white space” in the non-profit and craft arena that no one else was occupying.
- By turning this into a subscription, she created a reoccurring revenue stream, not a one-time purchase.
- By being able to gift this, it creates the opportunity to share and spread the word simply to like-minded parents or friends.
- Little Loving Hands is creating an experience – that goes beyond selling a product. Parents value this experience and the unique opportunity to play with their kids for a cause.
Lily isn’t just starting a business but creating a movement. Imagine all the parents and grandparents who want their young children and grandchildren to learn the lesson of caring. Brilliant! Yeah for Lilly Yeh!
Need help growing your business with inventive marketing and powerful insights? Let’s chat. 919 720 0995.
Photo credit: Little Loving Hands
