by Jeff Slater | Oct 15, 2023 | Marketing Advice, Marketing Start Ups
Mastering Product Market Fit: A Crucial Strategy for Startups in the CPG World In the dynamic landscape of modern business, startups often struggle to establish their brand and gain a foothold in the market. The concept of “product-market fit” has emerged...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | Apr 26, 2023 | Marketing Advice, Marketing Start Ups
Beyond the Logo: Unconventional Branding Tips for Small Businesses Small businesses make the world go round. Making up 99.9% of all businesses in the US alone, SME businesses are indeed up against a behemoth of competition no matter which industry they find themselves...
by Jeff Slater | Apr 9, 2023 | Marketing Advice, Marketing Start Ups
What Every Company is Dying to Know About Product Life Cycle Understanding the concept of the product lifecycle is crucial to ensure the success of any product. From seed to ripe and moldy fruit, products go through transitions like apples or oranges. Product...
by Jeff Slater | Dec 14, 2022 | Marketing Advice, Marketing Start Ups
One of the absolute joys of my work is that I get to speak with many entrepreneurs. Some are rookies ā others are serial entrepreneurs. Iām even friends with some actual cereal entrepreneurs, Margaret and Ian Wishingrad from Three Wishes Cereal. Check them out if you...
by Jeff Slater | Oct 19, 2022 | Marketing Advice, Marketing Start Ups
I was introduced to Mike Schmid through a mutual friend, Stan Parker, who runs a startup incubator in Winston-Salem called Winston Starts. Mike Schmid is building a company called InStryde. If The Shoe Fits Mike’s company, InStryde, makes quality custom...