Brand Naming

During my career, I named (or was part of a team that named) dozens of products, created taglines and technology brand marks.  I can help your company or brand with the naming process from concept to logo creation to trademark to packaging.

I provided a tagline for a bakery called GIVE that was focused on their charitable giving. BAKING A DIFFERENCE.

Baking a Difference Brand - Copy

I named a line of luxury pool floats called AQUARIA.

Aquaria Brand - Copy

I developed a brand name that was chosen for a line of sparkling wine closures called ZEST!

ZEST! brand

I invented a technology mark to describe a line of still wine closures that used sugar cane polymers. The tech mark was called PLANTCORC TECHNOLOGY.

Plantcorc Technology

I came up with a brand name for a toy called DREAMBUILDERS that included foam, connectors, and printed fabric. The product allowed children to create play forts made of foam.


I branded a line of pool noodles as PLANET FOAM. (F.O.A.M. stood for Fun On A Mission).

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Along with my colleagues, we developed a brand of meat snacks made of less processed meat than a SLIM JIM. The brand we created was called ROUGH CUT to express the natural texture of the product.

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As part of a team, I helped brand a line of chevre (goat cheese) marinated with herbs and EVOO (Extra Virgin Olive Oil). The brand – CHEVOO.

Chevoo brand

I created the brand name for a wine industry marketing event called THE EXCHANGE.

The Exchange Brand

When a toy company was looking to brand a 3-letter word game, I came up with the brand name WHAT’S GNU?


I helped develop a brand name for a new service for a software company who was delivering messages to consumers when they refilled their prescription. It was a narrow form of broadcasting. We called it micro|casting.

Branded an auditing process for working with customers called IDEA® (Integrated Design and Engineering Assessment).


When faced with creating the only line extension for our product line, I came up with the name Rachel’s Husband’s Butterscotch Brownies. Definitely my finest moment.

How to Start a Food Business

Interested in getting help finding a brand name, tagline or technology mark?

Let’s talk. Connect with me here.

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